3D display or three dimensional display provides three dimensional visualization and displays images with depth perception. However, to get a better depth experience, the images from 3D display should be viewed with special 3D glasses. 3D display is an emerging technology and adopted increasingly for various applications such as gaming, video, education, photography and defence among others.
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3D Display Market: Drivers and Restraint
3D display technology is in its nascent stage but expected to grow significantly during the period of forecast. Factors which are driving the growth of global 3D display market are advancement in display technologies, growing adoption of 3D displays by consumer electronics manufacturers, increasing demand of 3D visualization in entertainment industry such as in gaming and emergence of 3D channels over the past few years. Furthermore, growing need of 3D display technique in defence and medical sector is expected to boost the growth of global 3D display market. On the other hand, high cost of 3D display technology and lack of availability of 3D content are some of the major factors hindering the growth of 3D display market.
In addition to that, lack of interoperability among the stakeholders (3D content owner, flat panel manufacturer and broadcaster operators etc.) involved in supply chain market is also restraining the market growth. However, 3D display market have huge growth potential due to increasing adoption of 3D displays in TV’s, smart phones and other devices. Global 3D display market is witnessing trend of increasing adoption of 3D displays by advertising sector. High popularity of 3D displays have encouraged advertising agencies to display 3D content on hoardings and to telecast 3D advertising films.
3D Display Market: Segmentation
Global 3D display market is segmented on the basis of type, technology and application. On the basis of type, the global 3D display market can be segmented into volumetric display, head mounted display and stereoscopic display. Out of all these displays, stereoscopic display demand is expected to be dominant throughout the forecast period because of growth in its application in TV’s, smartphones and monitors.
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On the basis of technology, global 3D display market can be segmented into various technologies such as digital light processing (DLP), plasma display panel (PDP), organic light emitting diode (OLED) and light emitting diode (LED) technology. Most commonly used 3D displays are LED backlighted LCD technology product. Compact design and energy efficient solution further increases the adoption of LED backlighted display over CCFL backlighting. However, emerging display technologies such as OLED is expected to witness huge growth in terms of adoption.
On the basis of application, the global 3D display market can be segmented into consumer electronics, automotive, medical, advertising, retail, entertainment and military & defence. Consumer electronics market can be further sub segmented into smart TV’s, smart phones, tablets and laptops. Out of all these application segments, consumer electronic applications are expected to remain dominate throughout the period of forecast because of growing adoption of 3D displays in TV’s, smart phones and monitors. Growing number of 3D games and increasing adoption of 3D content is expected to drive the growth of entertainment and advertising sector respectively.
3D Display Market: Region wise outlook
Global 3D display market can be segmented into seven region which includes, North America, Latin America, Western Europe, Asia-Pacific (excluding Japan), Eastern Europe, Japan and Middle East & Africa region.
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3D Display Market: Key Players
Key players in global 3D display market are Sony Corporation, Panasonic Corporation, LG Electronics, Samsung Electronics Co. Ltd., Toshiba Corporation, Sharp Corporation, AU Optronics Corp., HannStar® Display Corporation, Innolux Corporation, Universal Display Corporation and ViewSonic Corporation among others.