Safety is on of the major concern for the driver and the passenger while travelling. Automotive safety system is the practice of designing and constructing the vehicle with required safety equipment. These equipments save passengers and drivers from getting injured from sudden jerk and accidents. Main purpose of automotive safety system is to cushion driver during vehicle crash and protect the body when the body strike the interior objects of the vehicle such as the steering, wheel or window. Modern vehicle are designed with multiple automotive safety equipments situated in different side and frontal location of the person driving the vehicle. While the vehicle is running, passengers and drivers do travel with same speed. When the vehicle suddenly stops, people seating are still in the same velocity and can get injuries while the vehicle crashes.
On the bases of performance global automotive safety system market can be bifurcated into automotive airbag (frontal airbag, side airbag, knee airbag, rear curtain airbag and centre airbag), automotive seat belt (two point belts, lap belts, sash belts, three point belts, five point belts, belt in seat and six point belts) and others. During vehicle collusion 75% of drivers are ejected from the vehicle, seat belts prevents the driver from getting ejected while sudden collusion, protecting the driven from injuries or death.
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North America has the largest market share for automotive safety system, followed by Europe and Asia-Pacific. The U.S and Japan are the largest market for automotive safety system globally. Asia-Pacific region is expected to witness highest growth in the forecasted period owing to increasing domestic demand for vehicle with added safety equipments within the vehicle. Emerging markets of China and India are expected to boost the Asian automotive safety system market.
Increasing number of deaths in road accident is accelerating demand for safety measures, increasing the global automotive safety system market. According to Alabama’s Department of Public Safety in 2013, there were 367 traffic deaths, among which 178 deaths happened to those who were not wearing seat belts while driving. Additionally, safety regulations implied by the government agencies and increasing life expectancy is also driving the global automotive safety system market. Rising disposable income level have influence the individuals to invest more on safety features within the vehicle, further increasing the demand for automotive safety system. Also, increasing customer awareness about technological changes related to safety equipments within the vehicle may act as market drive in coming future.
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Customer’s willingness to spend more on safety equipments within the vehicle is prompting multinational companies to invest more in this market. Some of the major companies operating in the global automotive safety system market are Delphi Automotive plc, TRW Automotive Holdings Corp., Key Safety Systems Inc., Tokai Rika Co. Ltd., Toyoda, Denso Corp., Takata Corp. and Autoliv Inc.